
An early C.C.M.
advertisement from the pre-Russell days. Offered
for sale are the early gas-powered vehicles targeting
the delivery market as well as a variety of bicycles.
|

A pre-Russell CCM sales brochure showing
some of the cars Russell was importing circa 1903.
(source: vintageccm.com)
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This ad appeared in the October 1904
issue of Industrial Canada, just a few months before the
first Russell cars would appear. CCM were noted as
"Builders of the Ivanhoe electric runabout." Click
the image for a larger view.
|
This ad appeared in the March 1905 issue
of The Canadian Magazine. Note that there is no
mention of Russell at this time, although it was soon to
come.
|
April, 1905, and the first Russell ads
begin to appear. This one still lists the American
cars that were also sold by CCM. Click the
image for a larger view.
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An April, 1905,
Ottawa Journal ad introducing the new Canadian
car. Click the image for a larger view.
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April 1905,
introducing the new Canadian car to the people of
Winnipeg. Although the image is poor, you can
see that the radiator is of the 1905 style.
|
Another April 1905 ad for the new
Russell. This one appeared in Industrial Canada
promoting the car as built for Canadian roads.
Click the image for a larger view.
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A May 1905 ad for the Model A Russell
showing the wooden frame and running gear. Also
visible is the steering column mounted gear shift.
Click the image for a larger view.
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This May 1905 ad from Industrial Canada
features a cartoonish drawing of the new Made in Canada
car. Click the image for a larger view.
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In May, 1905, the
first Russell ads began appearing in Vancouver.
Click the image for a larger view.
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A very early Russell
ad giving specifications of the new car.
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Thomas Plimley was the Russell agent in
Victoria, B.C. right from the start. This early ad
began appearing in late 1905, tacked on beneath an ad
for British-built Humber cars.
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A July, 1905, ad promoting the new
Russell cars as made for Canadian conditions.
Click the image for a larger view.
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A March 1906 ad
introducing the 1906 Russells - Model B and Model
C. Click the image for a larger view.
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This Post Card was
put out by CCM to advertise their 1906 cars.
Click the image for a larger view.
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This early C.C.M. ad from Rod & Gun
promotes both automobiles and bicycles. Click the
image for a larger view.
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The 1906 lineup of
Russell models. There appears to be an error in
this ad - the third model should be the Model A (12
HP, $1300) Click the image for a larger view.
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Another variation
of the 1906 ad, this one with the correct models
listed.
|
A May 1906 ad
promoting the top of the line Model C Russell.
Click the image for a larger view.
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May, 1906: An Ottawa Citizen ad
that appears to show the wrong car. The curved
rear fenders and louvered hood do not appear to be
Russell. Click the image for a larger view.
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A May, 1906 ad from the Ottawa
Journal. Wilson & Co. were the Russell dealers
in Ottawa at the time. Click the image for a
larger view.
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In May, 1906, this ad appeared in The
Province in Vancouver. The dealer was the Dominion
Automobile Company in Toronto and they listed a number
of used automobiles in the ad. Of note were these
two ads for Model A Russells. They had been fitted
with "all 1906 improvements."
In 1906 Russell continued to advertise the Model A
(reduced to $1300), along with the Models B and
C. This ad suggests that the 1906 Model A had some
improved features over the first year 1905 models, and
that some of the 1905 models received 1906 updates.
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June 1906, three
reasons to buy a Russell automobile. Click the
image for a larger view.
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The first in a series of ads that ran in
the Winnipeg Tribune in 1906, making clear the case for
buying a Russell car. Click the image for a larger
view.
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A May 1906 ad highlighting the Russell engine ... more
to follow next week.
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The same ad as the previous one, as it
appeared in the Charlottetown Guardian, before Prince
Edward Island banned all automobiles from the
island. W. K. Rogers was the first PEI resident to
own a new car - a 1906 Model B Russell.
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a
One week later, an ad highlighting the
three speed transmission on all Russell models, with a
subtle reference to the competitors' 20 HP, planetary
transmission models.
|
Another version of
the previous ad, from the Ottawa Citizen. Click
the image for a larger view.
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By June 1906 Russell
was building their reputation for well-built, quality
cars.
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This unusual ad from the Ottawa Citizen of June, 1906, shows a Model A Russell,
virtually the same as the original 1905 model.
Click the image for a larger view.
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This 1906 ad appeared
in the Victoria daily Colonist.
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June, 1906:
Another Ottawa Citizen ad that shows an incorrect
car. Note the presence of a gear shift lever
(the 1906 Russells had a steering column mounted
shift) and the shape of the rear door. The claim
of 75 cars sold and delivered by June seems rather
optimistic. Click the image for a larger view.
|
Another version of
the previous ad, from The Charlottetown
Guardian. Click the image for a larger view
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Sometime around 1906 CCM was advertising
three models of gasoline powered Russell railway
inspection cars. The above ads are examples of
these. Source: www.trainweb.org
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This ad appeared in The Railway and
Marine World in March 1907. The No, 12 inspection
car had a two cycle air-cooled engine and weighed 300
pounds. Source: www.trainweb.org
|
This 1907 post card
image advertises the CCM agency in Brisbane,
Australia. The car on the left appears to be a 1907
Russell Model D (2 cylinder). Click the image
for a larger view.
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A January 1907 introduction of the new
Russell models. Note that the Model F is described
as 4-cylinders offset. This was an unusual engine
design. Click the image for a larger view.
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A late 1906 ad
introducing the three new Russell models for
1907. Click the image for a larger view.
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Another ad
introducing the 1907 models. Click the image for
a larger view.
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February, 1907 -
Advance notice for those wishing to buy a
Russell. Click the image for a larger view.
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A February 1907 ad showing the newly
expanded Russell factory and listing the 1907
models. Note that the buildings are labelled, with
one saying "Automobiles and Commercial Vehicles."
Russell didn't advertise their trucks and other
commercial vehicles until 1914. Click the image
for a larger view.
|
March 1907 - Russell cars are built for
Canadian conditions but have the latest European
designs. Note the introduction of the conventional
right side shift lever. Click
the image for a larger view.
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This ad appeared on
the cover of Industrial Canada, March 1907.
Click the image to view the full cover.
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By April, 1907, Russell agencies and
sales were established on three continents (in England,
Australia, and Canada). Click the image for a
larger view.
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Another ad similar to the previous one,
this time from the Richmond Hill Liberal in May,
1907. Note that Russell is spelled incorrectly.
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April, 1907:
Reliability over speed ... The Russell is built on
reliability. Click the image for a larger view.
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This is another version of the previous
ad. It ran in The Canadian Courier in May, 1907.
Click the image for a larger view.
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April, 1907:
Power, Strength, Dependability. Click the image
for a larger view.
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An April, 1907, ad for the three Russell
models: Cars with excellence and factory support.
Click the image for a larger view.
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A May, 1907, ad from
the Ottawa Citizen praising the Russell's braking
ability. Click the image for a larger view.
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May, 1907 - Russell
cars are great cars. Click the image for a
larger view.
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May, 1907: Buy a
Russell - you won't need to push it around.
Click the image for a larger view.
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April 1907, another
look at "The Russell Three'" Click the image for
a larger view.
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May 1907 - why it pays to drive a
Russell. For the first time the ad shows a car
with a windshield. Click the image for a larger
view.
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May 1907 - Russell was featuring a four
cylinder model, either E or F, in these ads. Click
the image for a larger view.
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Another version of the previous ad.
This April 24 ad is from the Ottawa Citizen and
announces the upcoming opening of the new garage in
Ottawa. Click the image for a larger view.
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May 1907 - The British Columbia
Automobile Co. was the Russell agent in Vancouver.
Notice the reference to Russell Commercial vehicles -
very few ads mention these until several years
later. Click the image for a larger view.
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May, 1907: Russell
construction ... A systematic design for Canadian
roads. Click the image for a larger view.
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A June, 1907, ad
promoting Russell's international sales. Click
the image for a larger view.
|
Another June 1907 ad
for the Canadian car of international renown.
Click the image for a larger view.
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In July, 1907, the Vancouver sales were
handled by the British Columbia Automobile Co.
Click the image for a larger view.
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September, 1907: CCM proudly
advertised their three models, but production numbers
were low (perhaps about 100) in 1907, so not many of
each model could have been made. Click the image
for a larger view.
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This early ad appeared
in a 1907 issue of Progress magazine in New
Zealand. It's interesting to see that "Silent
Running" was being promoted even before the Knight
engined models.
|

This business card ad appeared regularly
in 1908 issues of Progress magazine in New
Zealand. It appears that the "Sole Agency" in New
Zealand changed from 1907 to 1908. The reference
to "All British Manufacture" recognizes Canada as part
of the British Empire.
|

This ad appeared in
December 1907, introducing the 1908 models G, H, and
K. Note that there is no longer any mention of
an offset four cylinder motor. Perhaps the
offset motor was only produced in 1907. Click
the image for a larger view.
|
By March 1908, Russell had added the
Model L to the 1908 catalogue. The Model L was a
smaller four cylinder car and signified the beginning of
the end for the Russell two cylinder cars. Click
the image for a larger view.
|
This ad appeared in
the 1908 Vancouver City Directory.
|
A 1908 ad from Rod
and Gun and Motor Sports in Canada: Russell spells
Harmony.
|
Another 1908 ad from
Rod and Gun and Motor Sports in Canada.
|

An April 1908 ad from the Ottawa Journal
promoting the upcoming show in Ottawa. Click the
image for a larger view.
|
The same ad as it
appeared in the Ottawa Citizen, on the same day.
Click the image for a larger view.
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April 1908:
Three points to consider when you purchase an
automobile. Click the image for a larger view.
|
April, 1908: Consider the great advantage
of having an automobile made right at home. Click
the image for a larger view.
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April, 1908: Russell
and Reliability. Click the image for a larger
view.
|
April 1908 - Despite the introduction of
the smaller Model L, Russell devoted much advertising to
the large and luxurious 50 HP Model K.
|
May 1908 - more on
the 1908 models.
|
May 1908: Trying to
lure the new purchasers who were entering the market
at this time. Click the image for a larger view.
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May, 1908 - The
Russell has all the advantages of a home
factory. Click the image for a larger view.
|

May, 1908, 600 people are working at the
Russell factory to produce four models of Russell.
Click the image for a larger view.
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May, 1908: The
price is right; the treatment is right. Click
the image for a larger view.
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May, 1908: All
Russell models share the same design and
quality. Click the image for a larger view.
|
May, 1908 - The
Russell is your servant, not your master. Click
the image for a larger view.
|
June 1908, touting
the Canadian-made advantages of the Russell cars.
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June 1908 -
continuing the Canadian built theme. Click the
image for a larger view.
|
A 1908 Russell ad from
Winnipeg, agents Consolidated Bicycle and Motor Co.
Limited. Click the image for a larger view.
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A June 1908 Ottawa ad
stating the value of a Russell purchase. Click
the image for a larger view.
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June 1908: Russell
power is real power. Click the image for a
larger view.
|
July 1908 - the
Russell proves itself on tour.
|
October 1908 - Introducing the 1909
Russell models, which seem to be very similar to the
1908 models. The 1909 ads highlight the different
body styles available for the Models G, L, H, and
K. Click the image for a larger view.
|
November, 1908 - The
power of the Russell "50" for 1909. Click the
image for a larger view.
|

November, 1908: The Russell is a better
buy because the factory is in Canada. Click the
image for a larger view.
|
November, 1908: The
Russell Model "K" comes fully equipped for
$4500. Click the image for a larger view.
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November, 1908 - The
Russell "Fifty" is an economical car to
maintain. Click the image for a larger view.
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November, 1908:
Introducing the Model "L" Light Four. Click the
image for a larger view.
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A December, 1908, ad for the Russell
Model H. Among the refinements for 1909 are "the
installation of the highly efficient thermo-syphon
system of cooling." and a magneto. Click the image
for a larger view.
|
December, 1908: The Russell "Fifty" has
all the advantages of the other really great cars of the
world. Click the image for a larger view.
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G.W. Woods began importing Russell cars
to New Zealand in the fall of 1907. This small ad
ran through most of 1909, during which time Woods was
very publicly competitive with the local De Dion
dealer. After Woods claimed a record time to
travel between Dunedin and Invercargill (1907), the two
would dispute each other's claims via letters to the
editor and challenge each other to head to head
endurance runs. Woods supplied Russells had some
success in early events but eventually suffered a
serious loss in a highly publicized challenge.
By the end of 1909, Woods seems to have
dropped the Russell line in favour of Darraq and there
is little or no evidence of Russell cars in New Zealand
in subsequent years. Refer to the Ads section of
this website to read the ongoing challenges of the two
dealers.
|
January 1909 - Made
right, and made "right in Canada". Click the
image for a larger view.
|
February 1909 -
continuing the made in Canada campaign. Click
the image for a larger view.
|

February, 1909: The Model "L"
Russell will meet your requirements as no other car
can. Click the image for a larger view.
|

February, 1909 - A
high grade car at a low grade price. Click the
image for a larger view.
|
A February, 1909, ad selling the Russell
Model L as a high grade car at a wonderfully low
price. Click the image for a larger view.
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March 1909 - Russell continues
advertising their most luxurious and expensive
model. The passengers in this car photo included
J.C. Eaton. The 1909 50 HP Model K introduced the
more modern radiator shape. Click the image for a
larger view.
|
This March 1909 refers to the Model L as
the "Light Four". Multiple body styles are listed
for each model. Click the image for a larger view.
|
This March, 1909, ad from Ottawa makes
the point that the Model L is worth every dollar you
spend. Also featured is the Model H. Click
the image for a larger view.
|
March, 1909: The Model L Russell has a
quality unheard of at such a low price. Click the
image for a larger view.
|
March, 1909:
Russell cars are made with great attention to
detail. Click the image for a larger view.
|
April 1909:
Russell cars are made and tested for Canadian
conditions.
|
April 1909: The Russell Model L is
built to a standard that is never lowered - later to be
adopted as the Russell slogan. Click the image for
a larger view.
|
April 1909 - the 1909 catalogue listed
the four models in multiple body styles and prices
ranging from $1500 to $4500. Click the image for a
larger view.
|
April 1909 - Russell sales were
increasing, but the production numbers were still
relatively small, perhaps about 100 cars in 1909.
Click the image for a larger view.
|

Another April, 1909, version of the
previous ad. This one provides a little more
detail about the Model L and Model R. Click the
image for a larger view.
|

By May 1909 Russell
was declaring their best sales ever. Click the
image for a larger view.
|
May 1909 - Russell recognized that hills
and mud were a fact of life for Canadian drivers.
Click the image for a larger view.
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May 1909:
Compare it by any standard you know.
|
Another 1909 ad for
the hill-climbing Russell - It's a corker!
|
A May 1909 Ottawa ad
featuring the moderately priced Model L, Click
the image for a larger view.
|
June 1909 - try a
Russell and you'll be sold. Click the image for
a larger view.
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By 1909 summer road trips were becoming a
popular pastime, perfect for a Russell. Click the
image for a larger view.
|
Another "Summer Road
Trip" ad from May 1909, Ottawa Journal. Click
the image for a larger view.
|
In 1909 the Winnipeg Tribune was giving
away a Russell Model G as second prize in their
contest. Click the above image for a larger view.
|
1909 - Record sales
for Russell, the best built car for Canadian
roads. Click the image for a larger view.
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The 1909 Russell -
a quality car made in Canada. Click the image
for a larger view.
|
The 1909 Russell - built for hills, sand,
mud, and other rough conditions found in Canada.
Click the image for a larger view.
|

An early Winnipeg
Tribune ad for the new Russell cars. Shown is a
1910 Russell "30".
|
A November, 1909, ad
for the new Russell "30" Model R. Before long the
Model R name would be mostly omitted and the car would
be known as the "30". Click the image for a
larger view.
|
December 1909 - Russell predicted double
the number of cars produced for 1910, likely around
200. About half of these would be Knight-engined
models. Click the image for a larger view.
|
January 1910 - the Russell factory is
working at full capacity to fill customer orders.
Click the image for a larger view.
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The first Knight-engined Russell cars
were introduced in 1910. The model 38, with 127
inch wheelbase, sold for $5000.
|
December, 1909 - Russell announces the
new seven passenger Russell "30". This model had the same
wheelbase and wheel size as the Russell-Knight "22"
and may have shared the same body, without front
doors. Click the image for a
larger view.
|
This CCM post card shows a drawing of the
new Canada Cycle & Motor Agency garage which was
under construction, probably 1909 or 1910, on the same
location as one shown previously. The building is
still standing, although it is two storeys taller than
the post card drawing. (The Canada cycle &
Motor Agency in Australia was not part of CCM.)
Click the image for a larger view.
|

January, 1910:
The Russell "30" - it gets there and it gets
back. Click the image for a larger view.
|
January, 1910 - It pays to pay enough to
get a good car. During this time the Russell "30"
was also known as the Model R. Click the image for
a larger view.
|
A Winnipeg Tribune ad
for the new 1910 Russell Model R, also known as the
Russell "30" Note that the Russell "30" had 34
inch front tires and 35 inch rear tires,
interchangeable.
|
February 1910 - Pay
for quality instead of customs charges. Click
the image for a larger view.
|
A Vancouver ad from
February, 1910, featuring the Russell "30" for
$2500. Click the image for a larger view.
|
A February, 1910, ad
for the seven-passenger version of the Russell
"30". Click the image for a larger view.
|
This is how the previous ad appeared in
the Vancouver Province - almost two hundred dollars more
on the west coast. The drawing shown seems to be a
Russell "38" with front doors and 12 spoke wheels.
Click the image for a larger view.
|
February, 1910: Another ad for the seven
passenger Russell "30" at $2760. If the
illustration can be trusted it shows a seven passenger
Russell "30" with no front doors. Click the image
for a larger view.
|
A February, 1910, ad advising potential
buyers to decide quickly to avoid missing out.
Listed are the two "record-breaking" models, with no
mention of the Knight models. Click the image for
a larger view.
|
February, 1910 - ask for your 1910
catalogue now. Early orders are strongly
advised. Click the image for a larger view.
|
A February, 1910, Vancouver Province ad
introducing the Russell "38" with Knight motor.
Click the image for a larger view.
|
This February, 1910, ad in the Vancouver
Daily World lists the awards the Knight motor was
winning in Europe, including the coveted Dewar
Cup. Click the image for a larger view.
|
March 1910 - after the best sales year
ever Russell promotes quality cars, not cheaply priced
cars. This is leading toward their "Made Up
to a Standard" motto adopted in 1911. Click
the image for a larger view.
|
March, 1910: Trust
the Russell reputation. Click the image for a
larger view.
|
March, 1910: See them
all to discover the wonderful value. Click the
image for a larger view.
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A March, 1910, ad in
which Russell re-visits the R.A.C.'s challenge issued
after the Knight engine tests of 1909. According to this
ad Russell already had $300,000 in sales of
Knight-engined Russells. This could represent
something like 30 Russell "38" cars and 43 Russell "22"
cars, probably about 75 cars in total.
Total 1910 sales were probably around 100. Click
the image for a larger view.
|
A March, 1910, ad promoting the Russell
"30" as both economical and low-maintenance. Click
the image for a larger view.
|
A May, 1910, ad for the seven passenger Russell "30", built
on the 120 inch frame of the Russell "22". Click the
image for a larger view.
|
A March, 1910, ad from the Vancouver
Province featuring the "Silent Knight" motor.
Click the image for a larger view.
|

March, 1910 - Another Vancouver ad
promoting the Knight motor and listing the west coast
price of each model. Click the image for a larger
view.
|
Ads like this one ran in the Richmond
Hill Liberal in March, 1910. While CCM is not
mentioned, they surely would have benefited from them
because of their use of the Daimler Knight engine
beginning in 1910.
|

On the West Coast, Thomas Plimley was
also promoting the Royal Auto Club test results and
noting the companies that have adopted "This wonderful
combination of life and silence." The note at the
bottom states that Plimleys will have a cutaway Knight
engine on display for one week for those who want to
understand how it works. This may have been a
mechanically operated section of a Knight cylinder
similar to those distributed by Willys a few years
later. Click the image for a larger view.
|
An April, 1910, ad
promoting the hill-climbing ability of the Russell
"30". Click the image for a larger view.
|
April 1910 - Six reasons to buy a
Russell. Note that the name "Russell-Knight" was
not being used yet. Click the image for a larger
view.
|
April 1910 - Another
version of the six reasons to buy a Russell ad.
Click the image for a larger view.
|
April 1910 - Russell advertises low
maintenance costs. With branches across Canada
dealer service was not too far away. Click the
image for a larger view.
|

An April, 1910,
selling the Russell "30" as high quality for just
$2350. Click the image for a larger view.
|
An April, 1910, ad suggesting that
Russells were a common sight on the streets of
Ottawa. In fact, even though production had
doubled output for 1910 was probably about 200
cars. Click the image for a larger view.
|
April, 1910 - Don't
buy a car until you've seen the Russell "30".
Click the image for a larger view.
|

Late in 1909 Ketchum & Co. took over
as the Ottawa agent for CCM and was very active in
promoting Russell cars. Harry Ketchum was the
first man to own an automobile in Ottawa and ran the
Ottawa Taxi and Auto Company. He was also the
driver involved in Ottawa's first auto accident (1903)
and speeding ticket (1905). This ad appeared
in April, 1910.
|
May 1910 - The Russell factory was
working around the clock to try to keep up with
demand. Click the image for a larger view.
|

May 1910 - Record-breaking sales means
more Russells than ever on the streets in your
town. Click the image for a larger view.
|
Another Ketchum & Co.
ad. This one appeared in the Ottawa Journal in
May, 1910. Click the image for a larger view.
|
May, 1910: A motor
car is only as strong as its weakest point.
Click the image for a larger view.
|
May, 1910: A Russell
owner is never the butt of an experiment. Click
the image for a larger view.
|

May, 1910: Any
Russell model will give you what you need in a
car. Click the image for a larger view.
|
A June 1910 ad for the Russell Model R
"30" cars. The Model R was new for 1910 and was
the only poppet valve engine model offered, in four body
styles as well as a seven passenger model. The
name Russell "30" was quickly adopted although the Model
R designation remained. Click the image for a
larger view.
|

June 1910: The car
has made good. Click the image for a larger
view.
|
This ad for the Winnipeg CCM dealer
appeared in the The Cumberland Insider in 1910.
Cumberland is a small town on Vancouver Island, about
2000 miles from Winnipeg.
|
August, 1910: A very
early ad to introduce the 1911 Russell-Knight.
This ad suggests that CCM was only able to acquire a
limited number of Knight Motors from Daimler,
underscoring the need for CCM to begin production of
their own Knight motors. Click the image for a
larger view.
|
Another August, 1910, ad for the 1911
Russell-Knight models. This ad suggests knowledge
that several American companies would be building
Knight-engined cars for 1912. Click the image for
a larger view.
|
Another August, 1910, ad for the upcoming
1911 models. Russell could not meet demand in
1910, so get your order in early for a 1911 model.
Click the image for a larger view.
|
A September, 1910, ad
for the improved 1911 Russell-Knight models.
Click the image for a larger view.
|
September,
1910: The Knight engine has confounded the
critics. Click the image for a larger view.
|
A September, 1910, ad lists all the
equipment included with the $5000 Russell-Knight
"38". Click the image for a larger view.
|
An October, 1910, ad
for the 1911 Russell "30". New features listed
include front doors and a foot throttle.
Interestingly, the illustration shows a 1910
Russell-Knight with its low front doors. Click the
image for a larger view.
|

Another October,
1910, ad for the improved 1911 Russell "30".
Click the image for a larger view.
|
This October, 1910, ad for the upcoming
1911 Russell "30" lists the improvements for the new
year. It also states that 1910 output was 75 per
cent of the previous year and 1911 output was expected
to double. Click the image for a larger view.
|
An October, 1910, ad for the 1911
Russell-Knight describes some of the new features of the
car. This may be the earliest use of the name
Russell-Knight. The ad suggests
that 1911 output will be double that of 1910. This
would mean about 400 1911 models were produced.
Click the image for a larger view.
|

October, 1910 - Another version of the
above ad, from the Montreal Gazette. Click the
image for a larger view.
|
November 1910 - a rare reference to the
fact that the Knight engines at this time were built by
Daimler. Of note is the line "More would have been
secured if they were available." It appears that
Russell-Knight production numbers were limited by the
availability of engines from Daimler. Click the
image for a larger view.
|
November, 1910: Buy by faith as
well as sight. Click the image for a larger
view.
|
A November, 1910, ad
for the 1911 Russell "30". Click the image for a
larger view.
|
November, 1911:
Russell cars are built to last. Click the image
for a larger view.
|
November, 1910: Don't make the mistake of
sending your money out of the country. Click the
image for a larger view.
|

This 1910 Vancouver
"Silent Knight" ad was right below a competitor's ad
for the "Noiseless Napier." Interestingly
Captain G.H. French, who was a partner in the Napier
dealership A.S. French Auto Co. (top), was a
well-known Russell driver. Captain French
purchased a Russell Model B Touring in 1906 and was
known for publicly demonstrating its abilities.
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This ad, from The Automobile in December
1910, lists Canada Cycle and motor Co. Ltd. among those
manufacturers using Stromberg carburetors. The
1910 and 1911 Russell-Knight cars used these, but the
Russell "30" used a Schebler carb.
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This ad, from The Automobile in December
1910, lists Canada Cycle and Motor Co. Ltd. among those
manufacturers using Timken bearings on their cars.
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This ad, from The Automobile in December
1910, lists Canada Cycle and Motor Co. Ltd. among those
manufacturers using Timken-Detroit axles on their
cars. This may have been a 1911 change, as the
1910 Russell-Knight used a Russell rear axle.
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This ad appeared in
late 1910, announcing the 1911 Knight-engined Russell
models. New for 1911 was the midrange
"26". Click the image for a larger view.
|

A similar ad from the
Winnipeg Free Press. Click the image for a
larger view.
|
Another version of the previous ads, this
one from The Ottawa Citizen September, 1910. Click
the image for a larger view.
|
A very simple ad for the 1911 Russell,
this one from the Ottawa Citizen, December, 1910.
Click the image for a larger view.
|
This January 1911 ad attempts to put the
1909 R.A.C. Knight testing into some perspective, subtly
reinforcing the English Daimler connection. Click
the image for a larger view.
|
A January, 1911, ad
pointing out the advantage of a car for the business
man. Click the image for a larger view.
|
January, 1911: The motor car is not
merely a toy for the idle, nor a luxury for the
rich. Click the image for a larger view.
|
Another ad (February, 1911) showing the
Russell as the car for the business man. Consider
living in the country and working in the city - be a
commuter! Click the image for a larger view.
|
A 1911 CCM ad
promoting a self-starting device.
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By February 1911,
Russell was telling Canadians that Knight engines were
the choice of European royalty. Click the image
for a larger view.
|
A February 1911 ad
for E.C. Emde, Russell Agent in the small town of
Cumberland, B.C.
|

In 1911 Russell emphasized the quality of
the Knight engine, here noting its adoption by some
European auto makers. At this time, no American
makers were using Knight engines. Click the image
for a larger view.
|
The 1911 Auto Show in Toronto displayed
the three Russell-Knight models along with the Russell
"30" - a national triumph. Click the image for a
larger view.
|
February 1911:
Buy a Russell for business use as well as
pleasure. Click the image for a larger view.
|
Another February, 1911, ad promoting the
Russell "30" as the ideal car for a businessman.
Click the image for a larger view.
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March 1911 - Someday
you will buy a motor car. Why not now?
Click the image for a larger view.
|
An Ottawa Citizen
version of the previous ad, still using a 1910
image. Click the image for a larger view.
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A very simple March,
1911, had that just presents the Russell slogan.
Click the image for a larger view.
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This 1911 ad looks more like a business
card or post card. It features the Russell-Knight
"26" Torpedo model. Click the image for a larger
view.
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March, 1911 - Capitalizing on the
European Royalty's use of Knight engined cars.
This ad also shows the west coast prices for the 1911
models. Click the image for a larger view.
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March 1911 ... the
king of Spain uses a Knight engined car, like most
European royalty.
|
March, 1911: If
you're still undecided, remember the Russell.
Click the image for a larger view.
|
May, 1911: You won't need a chauffeur to
care for this car unless you desire to hire one.
Click the image for a larger view.
|
April 1911 - Russian
royalty also use Knight-engined cars. Click the
image for a larger view.
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For 1911 the Russell-Knight "22" became a
smaller, lower priced model, making way for the
introduction of the "26" as a mid-sized
Russell-Knight. The sidebar points out that most
European royalty insist on Knight engined cars.
Click the image for a larger view.
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April 1911: a
CCM ad for used cars accepted as trade-ins.
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By 1911 Thomas Plimley was focussing on
both Russell and Overland cars. In the years to
come the balance would slide more toward the Overland
each year. Click the image for a larger view.
|

A 1911 Russell
Ad. Notice that the Russell Motor Car Co.
Limited is now the company name, with CCM as its
subsidiary. The new company was formed on April
18, 1911.
|
More advertising for the used cars taken
in as trades on new Russell models. Note that this
May 1911 ad shows both company names.
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Russell had difficulty keeping up with
orders for the 1911 models as they worked to increase
their production capability. By July they were
able to promise a "limited number" of the smaller
models. Click the image for a larger view.
|
In August 1911, Russell announces that
several American manufacturers will be producing Knight
engined cars in the upcoming season, noting that it's
nothing new in Canada. Click the image for a
larger view.
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From the Sherbrooke
Record, September 14 1911, announcing the 1912 Russell
models. This ad also refers to some of the
American makers that would now be producing
Knight-engined cars. Click the image for a
larger view.
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This ad appeared in the Quebec chronicle
on September 14 1911. It has the same text as the
ad shown above but includes an error when it lists the
Russell "20" for $2350. It should be the
"30". Click the image for a larger view.
|
A November 1911 ad
for the 1912 Russell "30". Click the image for a
larger view.
|
November 1911:
The Russell-Knight is more than just a superior
engine. Click the image for a larger view.
|
November, 1911:
Quality, Quality, Quality. Click the image for
a larger view.
|
A December 1911 ad
for the Russell-Knight models. Click the image
for a larger view.
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By late 1911, Russell was receiving, and
publishing, letters from satisfied Russell-Knight
customers. Click the image for a larger view.
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Quality Talk #2, in
December 1911: The Russell is safe and sturdy.
|
Another December,
1912, version of Quality Talk No. 2. Click the
image for a larger view.
|
Quality Talk #3, in December of 1911,
describes the features of the 1912 models. Click
the image for a larger view.
|
January 1912 - a
Russell ad promoting the highest levels of quality
that go into the car.
|
This ad appeared in
the 1912 edition of Broadbent's Road and Railway Map
of Victoria (Australia).
|
This ad appeared in
the 1912 edition of the Winnipeg directory. "The
King of Motor Cars"
|
A February 1912 ad
featuring the luxurious Russell-Knight
limousine. Branches are listed right across
Canada and in Australia also. Click the image for a larger view.
|
Also in February
1912, this ad appeared in the Toronto World in
conjunction with the 1912 Auto Show.
|
February, 1912:
The climax of Russell success. Click the image
for a larger view.
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The 1912 Russell "Seven Passenger" -
starts from the seat. The Seven Passenger was the
size of the Russell-Knight "26" but had the poppet valve
engine of the Model R "30" The electric
self-starter was the biggest innovation biggest of 1912
throughout the auto industry. Click the image for
a larger view.
|

March, 1912: An ad for the Russell
"30" seven passenger touring. The 120 inch
wheelbase is the same length as the Russell-Knight "26",
not leaving much room for the extra two seats.
Click the image for a larger view.
|

March, 1912:
Roomy and Comfortable, Fast and Powerful. Click
the mage for a larger view.
|
In 1912 Thomas Plimley was advertising
some good quality used cars. Note that the
previous owners of both the Russell "30" and the 1911
Cadillac had upgraded to Silent Knight engined
cars. It's also interesting to note that the 6
cylinder Napier could be acquired in exchange for some
good Victoria Real Estate.
|
April, 1912: The Russell
organization is the largest, most able, and best
equipped in the Dominion. Click the image for a
larger view.
|

April 1912 - the
Russell "30" also had a self-starter but electric
headlights were not yet standard. Click the
image for a larger view.
|

Another version of
the previous ad from April, 1912. Click the
image for a larger view.
|
May 1912 - don't
settle for a car made up of someone else's
pieces. Click the image for a larger
view.
|
This ad from the
Victoria Daily Colonist show the 1912 prices on the
West Coast.
|
Even in 1912, Plimley's in Victoria was
reminding buyers of the Daimler engine's 1909 Royal Auto
Club testing results.
|
This June 1912 ad may have been pushing
back against the idea that the Knight engine was a
passing fad. Click the image for a larger view.
|
Another version of
the "no fad features" ad from May, 1912. Click
the image for a larger view.
|

Another 1912 Vancouver
ad. This one quotes Abraham Lincoln's views on
tariffs as a way of suggesting "buy Canadian."
Tariffs were the reason many American car companies
opened factories in Canada, opening the door to
exports throughout the British Empire.
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July, 1912 - Thomas Plimley was the
Russell agent in Victoria, B.C. By this time
Russell was preparing to produce their own engines (for
the 1913 models) so it's a little surprising that
Plimley was still referring to Daimler and the "Silent
Knight" engine. Note the reference to the
self-starting touring car. It is uncertain what
sort of starter the 1912 model would have had.
Click the image for a larger view.
|

Another 1912 ad for
the Silent Knight Russell by Thomas Plimley in
Victoria.
|
Another July 1912 ad from Thomas Plimley
in Victoria. The only car in Canada fitted with
the world famous Daimler "Silent Knight" engine.
|
This ad appeared in Lethbridge, Alberta,
in late 1912. Although it shows a 1912 "30", it's
probably an ad for the 1913 models.
|

By 1912 Russell was
advertising sales of cars they had taken as
trade-ins. For $1500 you could get a 1910 Model
38 or Model 22.
|
September 1912 - Advance notice of the
1913 Russell models which will be displayed at the
upcoming Canadian National Exhibition. New designs
with the new Russell-built Knight engine were in the
works. Click the image for a larger view.
|
October 1912 - The 1913 Russell "30" is
ready and orders are being accepted. New for 1913
were electric lighting and standard equipment that was
previously optional. Development of the all-new
Model "28" was lagging behind schedule so there is no
news about the Knight models at this time. Click
the image for a larger view.
|
Another October, 1912, ad for the Russell
"30". The images shown in these ads appear to be
much like a 1912 body with electric lights. Click
the image for a larger view.
|
October, 1912: Another ad
describing the 1913 Russell "30" as having "every known
improvement and refinement desired." Click the
image for a larger view.
|
October, 1912: More
information about the 1913 Russell "30" Click
the image for a larger view.
|

November 1912 - Russell was still
promoting the Model R "30" cars for 1913. Click
the image for a larger view.
|
A Brandon Daily Sun ad from November 1912
extols the virtues of the poppet valve Russell
"30" Click the image for a larger view.
|
January 1913 - The first announcement of
the all-new Russell-Knight "28". Along with
the Russell made Knight engine the car featured left
hand drive and centre shift transmission and showed
great potential. Click the image for a larger
view.
|
This ad, for the 1913 Russell-Knight
"28", appeared in the Edmonton Journal in January,
1913. The car shown at the top is clearly a 1910
model. It was very quickly replaced with an
updated ad showing a 1913 car and the 1913 Russell logo
(shown below). Click either image for a larger
view.
The updated ad as it
appeared in the Edmonton Journal.
|

The electric starter/generator described
in the 1913 Russell advertising was a USL starter
similar to this. The system, used on a number of
American makes as well, took the place of the flywheel
and operated silently. There was no starter motor
or gears to engage.
|
By February, this ad was running in the
Edmonton Journal giving the details of the new Russell
"28". Click the image for a larger view.
|
February 1913 - The Model "28" has
innovative cold weather features: A passenger windshield
and a rear seat heating unit. Click the image for
a larger view.
|
This ad from February 1913 (Sherbrooke
Daily Record) states that the new Model 28 is a "class"
machine and production will be limited. Order
early. In reality, production delays meant that
Model 28s were unavailable until later in the model
year. Click the image for a larger view.
|
February, 1913 - The
Russell "28" is second to none. Click the image
for a larger view.
|
Another version of
the previous ad.
|
Another 1913 ad for
the new Russell-Knight "28" models.
|
Another 1913
Sherbrooke Daily Record ad for the Model "28"
Click the image for a larger view.
|
March, 1913: The Russell-Knight "28"
attains so great a degree of efficiency, and comfort,
and so much that is beautiful in appearance ...
Click the image for a larger view.
|

In Victoria, Thomas
Plimley was promoting the new model "28". Note
the reference to the U.S.L. starter.
|
There was much to be proclaimed about the
new Model "28". It was the first model to have
Russell's Canadian built Knight engines.
Unfortunately, early problems had to be corrected and
sales were low for 1913. Click the image for a
larger view.
|
An April 1913 ad for
the Russell-Knight Model "28". Click the image
for a larger view.
|
By April of 1913 Charles Knight had been
brought in to supervise corrections to the Russell built
engine to correct problems that were showing up.
Russell was trying to repair the P.R. damage as
well. Click the image for a larger view.
|
In April, 1913, Thomas Plimley (Victoria)
was advertising the new six cylinder Russell, still
referring to it as the "Silent Knight." Other
advertising used the name Russell-Knight by this
time. Click the image for a larger view.
|
Another Thomas
Plimley ad for the wonderful Russell-Knight "Six" from
April 1913
|

This April 1913 ad is for the Russell
"30" but the prices and picture at the bottom show only
the Russell-Knight models.
|
Extolling the virtues of the new
Russell-Knight "28" models -left hand drive, rear
windshield and more.
Click the image for a larger view.
|
This ad was in the Grimsby Independent of
May, 1913. A brand new 1912 Russell "26" seven
passenger could be bought for $3150 - Seven hundred
dollars less than its original price, but only $100 less
than a brand new 1913 Model "28" five passenger.
|

By June 1913, and in spite of early
engine problems needing corrections, Russell was
declaring the Model 28 to be a proven success.
Click the image for a larger view.
|

By June of 1913 the six cylinder
Russell-Knight "42" was introduced, after much promotion
of the "28" model in the first half of the year.
Click the image for a larger view.
|
These Ottawa ads from June, 1913, show
that a two year old Russell-Knight could be bought for
$1300, about half the original purchase price.
Perhaps both ads are for the same car, belonging to G.F.
Thompson.
|
Another ad for the
new six cylinder Russell-knight. Click the image
for a larger view.
|
This, the first of a series of ads
comparing 1909 Knight testing to 1913 Poppet valve
testing, appeared in June 1913 (Sherbrooke Daily
Record). Click the ad for a larger view.
|

This 1913 ad features
the Russell-Knight "Six" and publicizes the results of
1913 R.A.C. testing, comparing them to test results on
Poppet valve engines.
|

Another 1913 ad showing the R.A.C. test
results. These were published in the Galt Reporter
in July of 1913.
|
July, 1913 - The Auto Clearing House in
Vancouver was offering a used Russell-Knight (if the
$3600 figure is accurate it was probably 1910 or 1911
Model "22") for $1500. Click the image for a
larger view.
|

August 1913 - Announcing the 1914
Russell-Knight cars that would be on display at the
Canadian National Exhibition. Click the image for
a larger view.
|

Introducing the 1914
Russell models: The Safe Car to Buy. Click the
image for a larger view.
|

October 1913: The
1914 Russell is safe to buy - because it has no new
features. Click the image for a larger view.
|
November, 1913: The 1914 Russell-Knight is
"The Car of Certainty" - Russell's way of saying it has
no new features. Click the image for a larger view.
|
In October 1913, with production delays
behind them and engine design problems addressed, RMCC
declared the Russell-Knight to be a proven car.
The company was desperate to get sales back and rebuild
its reputation. Click the image for a larger view.
|
Another early ad for the 1914 models,
from MacLean's magazine. This one compares the
Russell with European and American quality
cars. Click the image for a larger view.
|

December 1913, few cars can compare with
Russell-Knight quality and features. Click the
image for a larger view.
|
A November, 1913, ad presenting
testimonials from satisfied Russell customers.
Click the image for a larger view.
|

Another ad for a used
Russell-Knight, overhauled and in splendid condition
for $2000.
|
A December, 1913, ad for the Auto
Clearing House in Vancouver. A used Russell-Knight
"38" was available for $2000, more than twice the price
of a used Napier and four times the price of a near-new
1913 Model T. Click the image for a larger view.
|

In 1913 Russell dealers were
apparently clearing out a number of accessory
items. In this ad it is the Automatic
Spring Bumper.
|

Also in 1913, an ad
for the Sonora Motor Horn at a special price.
|

Another clearance
item - the Stewart Speedometer, until August
1, 1913.
|

Until July 31,
1913, Blue Flame Spark Plugs at only $2 for a set of
four.
Used Russells were still being accepted
as trade-ins and advertised in 1913.
|
This Vancouver ad
appeared in late 1913, for the 1914 Models
|

A January 1914 ad for
the Russel-Knight models, along with testimonial
letter No. 5. Click the image for a larger view.
|
A 1914 ad suggesting
that RMCC waited and refined their cars to
produce the best.
|
Early in 1914 Russell was mounting a
campaign to educate Canadians on Russell's contributions
to the local economy and the value of buying
Canadian. Click the image for a larger view.
|

February 1914 - more
letters from satisfied Russell-Knight customers.
Click the image for a larger view.
|
March 1914 - another
testimonial from a Russell customer. Click the
image for a larger view.
|

In 1914 Russell began
advertising their delivery trucks, which had been in
production for four years.
|
A 1914 ad for Russell
Trucks, now getting more widespread use in Canadian
business.
|
In January of 1914, even before the
testing was complete, Russell was publishing the results
of the grueling test they were putting the
Russell-Knight engine through. Click the image for
a larger view.
|
Another January update
while the testing was still in progress - 24 hours at
1600 rpm, after the previous 264 hours of continuous
running. Click the image for a larger view.
|

February, 1914: Details of the $10,000
Challenge. Almost two weeks of running at full
throttle with varying loads.
|
After rigorous testing of the Russell
built Knight engine in February of 1914, the company
created the $10,000 Challenge for anyone who could
present evidence of better performance from a poppet
valve engine. Both parties were to provide a
$10,000 deposit, with the winning company getting its
deposit back and the losing company's deposit being
donated to the "Good Roads Movement" under the direction
of the Ontario Motor League.
|
February, 1914: A telegram from Charles
Knight congratulating the company on the 300 hour
test. Click the image for a larger view.
|

In February, 1914, Harry Ketchum's
Ottawa Taxi & Auto Company continued its annual auto
exhibit. Click the image for a larger view.
|
By March, 1914, the
challenge had grown to $20,000 and the campaign was in
full swing. Click the image for a larger view.
|

March, 1914: More
promotion by the Ottawa Taxi & Auto
Company. Click the image for a larger view.
|
|

By May, the challenge
was so far uncontested. Click the image for a
larger view.
|
Another 1914 ad, this
one promoting the width and comfort of the
Russell-Knight's seat cushions. The $20,000
challenge is still open.
|
In June, after 90
days, no one had stepped up to take on the $20,000
challenge so RMCC declared itself the winner.
Click the image for a larger view.
|

Another 1914 ad,this
one promoting the results of the 1914 testing.
The $20,000 challenge was still open at this
time. Click the image for a larger view.
|
By April 1914 no one
had taken up the $20,000 challenge, providing another
talking point for Russell.
|
An April 1914 ad
announcing a new, lower price for the Model "28"
without a few of its accessories.
|
In April of 1914 Russell claimed that
their four cylinder Knight engine was superior to many
six cylinder engines.
|
An April 1914 ad
proclaiming the Russell-Knight as the best value for
the money anywhere.
|
April, 1914: Russell Motor Car Co.
had used models to sell. The model "26" would be a
1911 or 1912 while the Model "28" would have been a one
year old model.
|
The Nicola Valley News ran this ad in
April of 1914. Russell agencies were being
established in smaller communities.
|
Another May 1914 ad
for the reduced price 1914 Russell-Knight. Click
the image for a larger view.
|
Another MacLean's ad
promoting the price drop on the Model "28" Click
the image for a larger view.
|

Even though Russell still sold their six
cylinder model "42" this May 1914 ad suggests buyers can
get six cylinder performance and quality at a four
cylinder price if you buy a Russell-Knight "28".
|
A May, 1914, ad
putting the Knight engine's testing into layman's
terms.
|

This 1914 ad returns to
the theme of the 1906 Russell ads which stated, "Enjoy
our glorious air and sunshine."
|
A late 1914 ad from the
Toronto World. RMCC was hoping that its
reputation for quality and comfort was being
re-established. Click the image for a larger
view.
|
June, 1914, another
ad promoting Russell quality. Click the image
for a larger view.
|
A July 1914 ad for used cars of all
makes available at the Russell dealer.
|

An August 1914 Russell-Knight ad, this
one from an Edmonton agent. Note the background
image of the Panama Pacific Exposition, the 1915 event
held in San Francisco. Click the image for a
larger view.
|

Quite a collection of
accessories advertised by the Russell dealers in
August, 1914.
|

This ad for a private
repair shop appeared in Western Canadian Motorist in
1914. There is no mention of Russell, but the
car pictured is a Russell.
|

September 1914 - Introducing all new
models for 1915. The four cylinder Russell "30" was
replaced by the "Six-30", the Russell-Knight "28" was
replaced by the "Four-32", and the Russell-Knight "42"
was replaced by the "Six-48". In all three
cases the 1915 price was considerably lower than the
1914 price. Click the image for a larger view.
|
In September of 1914,
the new 1915 Russell-Knight models were
introduced. Click the image for a larger view.
|
In February of 1915 Russell held their
own "Automobile Show" ,,, at their showroom on Richmond
St. Click the image for a larger view.
|
The 1915 Russell "Six-30" was an attempt
to gain access to the mid-range market by providing a
six cylinder car for $1750. RMCC was recognizing
that there was little future in a luxury-only line of
cars. Click the image for a larger view.
|

November 1914: Buy a 1915 Russell,
for quality, support and value and to support Canadian
business. Click the image for a larger view.
|
Heading into 1915 Russell could see that
future success was going to be in value priced
automobiles, not luxury cars. Dealers, like Thomas
Plimley, were also seeing it and making the move
already. Although Russell tried to enter the
market with the 1915 "Six-30" model, sales were not good
and the end was near.
|
This January 1915 Industrial Canada ad
features actual photographs and customer
testimonials. Russell seems to have dropped the
"-Knight" from the name. All models are referred
to as simply Russell. Click the image for a larger
view.
|
Another version of
the 1915 "Pride of Ownership" ad. Click the
image for a larger view.
|
In January, 1915, Thomas Plimley was
still advertising used cars. Here, a
three-year-old Russell-Knight is advertised for more
than a one-year-old Buick 30.
|
This February 1915 ad promotes the "buy
Canadian" theme and shows pictures of the Russell
branches across Canada. Note the sporty wire
wheels on the car shown. Click the image for a
larger view.
|
February, 1915: The annual Auto
Show at the Russell dealership was featuring all the new
models. Click the image for a larger view.
|
Another ad for the
value-priced Russell Six-30, this one is from The
Toronto World, February 24, 1915. Click the
image for a larger view.
|
February, 1915: The Ottawa Taxi
& Auto Co. displayed the new Russell models in their
showroom. Click the image for a larger view.
|

The Russell-Knight
"32" was a new model for 1915, with a new body to
match the new engine.
|

A March, 1915, ad from the Victoria daily
Colonist. It was Russell Day at Plimley's,
although by this time Plimley's was promoting and
selling more Overlands than Russells.
|
April 1915 - All the
advantages of the Russell Six-30, for $1750.
Click the image for a larger view.
|
May 1915: The
medium priced Russell Six "30" Click the image
for a larger view.
|
May, 1915: Although this ad
proclaims 1915 to be the year of the Russell Light
Six, all other advertising seems to refer to it as
the Russell Six "30". The name Light Six appeared
for the reduced price 1916 model. Click the image
for a larger view.
|
May, 1915: Thomas Plimleys was still
advertising as a Russell dealer, along with Overland
cars. Interestingly, the Willys Company would soon
purchase the Russell factory and licences to begin
building Overland and Willy-Knight cars in Canada.
|
A May, 1915, ad
showing a used 1915 Russell-Knight, probably about 3
years old, for $650.
|
June 1915 - The
Russell Six-30 is Light, Strong, and Economical.
|
This ad appeared in Industrial Canada in
July 1915 - late in the 1915 model year. Click the
image for a larger view.
|
August 1915 - another testimonial ad as
Russell prepares to launch the 1916 models. Click
the image for a larger view.
|
For 1916 Russell's final year of production showed two
models - the Light Six and the Knight engined "32".
Click the image for a larger view.
|
September 1915 -
another ad introducing the 1916 Russell models.
Click the image for a larger view.
|
At $1475, the 1916 "Light Six" model
continued Russell's attempt to gain position in the
mid-priced market. However, with declining sales
and the company's involvement in World War I, this was
to be the last year of Russell Motor Cars.
|
October 1915 -
another ad for the medium priced Russell Light
Six. Click the image for a larger view.
|
November 1915,
another ad for the 1916 Light Six model. Click
the image for a larger view.
|
A 1916 ad with a testimonial from the
front line - Russell-Knight cars were being used by
Canadian Army members overseas. Click the image
for a larger view.
|
During World War I, Russell ceased
automobile production and moved into various machining
and manufacturing operations. This 1920 ad shows
that they produced spark plugs with the M & S.
The ad states that they were standard on Willys Overland
cars. In 1915, Willys had purchased the Russell
factory and Knight licence.
|