Russell Motor Cars Advertisements

RUSSELL ADVERTISEMENTS

If you have other original Russell ads, or information about
Russell cars, please email russell-knight@shaw.ca

An early C.C.M. advertisement from the pre-Russell days. Offered for sale are the early gas-powered vehicles targeting the delivery market as well as a variety of bicycles.

A pre-Russell CCM sales brochure showing some of the cars Russell was importing circa 1903. (source: vintageccm.com)

This ad appeared in the October 1904 issue of Industrial Canada, just a few months before the first Russell cars would appear. CCM were noted as "Builders of the Ivanhoe electric runabout." Click the image for a larger view.

This ad appeared in the March 1905 issue of The Canadian Magazine. Note that there is no mention of Russell at this time, although it was soon to come.

April, 1905, and the first Russell ads begin to appear. This one still lists the American cars that were also sold by CCM. Click the image for a larger view.

An April, 1905, Ottawa Journal ad introducing the new Canadian car. Click the image for a larger view.

April 1905, introducing the new Canadian car to the people of Winnipeg. Although the image is poor, you can see that the radiator is of the 1905 style.

Another April 1905 ad for the new Russell. This one appeared in Industrial Canada promoting the car as built for Canadian roads. Click the image for a larger view.

A May 1905 ad for the Model A Russell showing the wooden frame and running gear. Also visible is the steering column mounted gear shift. Click the image for a larger view.

This May 1905 ad from Industrial Canada features a cartoonish drawing of the new Made in Canada car. Click the image for a larger view.

In May, 1905, the first Russell ads began appearing in Vancouver. Click the image for a larger view.

A very early Russell ad giving specifications of the new car.

Thomas Plimley was the Russell agent in Victoria, B.C. right from the start. This early ad began appearing in late 1905, tacked on beneath an ad for British-built Humber cars.

A July, 1905, ad promoting the new Russell cars as made for Canadian conditions. Click the image for a larger view.

A March 1906 ad introducing the 1906 Russells - Model B and Model C. Click the image for a larger view.

This Post Card was put out by CCM to advertise their 1906 cars. Click the image for a larger view.

This early C.C.M. ad from Rod & Gun promotes both automobiles and bicycles. Click the image for a larger view.

The 1906 lineup of Russell models. There appears to be an error in this ad - the third model should be the Model A (12 HP, $1300) Click the image for a larger view.

Another variation of the 1906 ad, this one with the correct models listed.

A May 1906 ad promoting the top of the line Model C Russell. Click the image for a larger view.

May, 1906: An Ottawa Citizen ad that appears to show the wrong car. The curved rear fenders and louvered hood do not appear to be Russell. Click the image for a larger view.

A May, 1906 ad from the Ottawa Journal. Wilson & Co. were the Russell dealers in Ottawa at the time. Click the image for a larger view.

In May, 1906, this ad appeared in The Province in Vancouver. The dealer was the Dominion Automobile Company in Toronto and they listed a number of used automobiles in the ad. Of note were these two ads for Model A Russells. They had been fitted with "all 1906 improvements."

In 1906 Russell continued to advertise the Model A (reduced to $1300), along with the Models B and C. This ad suggests that the 1906 Model A had some improved features over the first year 1905 models, and that some of the 1905 models received 1906 updates.

June 1906, three reasons to buy a Russell automobile. Click the image for a larger view.

The first in a series of ads that ran in the Winnipeg Tribune in 1906, making clear the case for buying a Russell car. Click the image for a larger view.

A May 1906 ad highlighting the Russell engine ... more to follow next week.

The same ad as the previous one, as it appeared in the Charlottetown Guardian, before Prince Edward Island banned all automobiles from the island. W. K. Rogers was the first PEI resident to own a new car - a 1906 Model B Russell.

One week later, an ad highlighting the three speed transmission on all Russell models, with a subtle reference to the competitors' 20 HP, planetary transmission models.

Another version of the previous ad, from the Ottawa Citizen. Click the image for a larger view.

By June 1906 Russell was building their reputation for well-built, quality cars.

This unusual ad from the Ottawa Citizen of June, 1906, shows a Model A Russell, virtually the same as the original 1905 model. Click the image for a larger view.

This 1906 ad appeared in the Victoria daily Colonist.

June, 1906: Another Ottawa Citizen ad that shows an incorrect car. Note the presence of a gear shift lever (the 1906 Russells had a steering column mounted shift) and the shape of the rear door. The claim of 75 cars sold and delivered by June seems rather optimistic. Click the image for a larger view.

Another version of the previous ad, from The Charlottetown Guardian. Click the image for a larger view

Sometime around 1906 CCM was advertising three models of gasoline powered Russell railway inspection cars. The above ads are examples of these. Source: www.trainweb.org

This ad appeared in The Railway and Marine World in March 1907. The No, 12 inspection car had a two cycle air-cooled engine and weighed 300 pounds. Source: www.trainweb.org

This 1907 post card image advertises the CCM agency in Brisbane, Australia. The car on the left appears to be a 1907 Russell Model D (2 cylinder). Click the image for a larger view.

A January 1907 introduction of the new Russell models. Note that the Model F is described as 4-cylinders offset. This was an unusual engine design. Click the image for a larger view.

A late 1906 ad introducing the three new Russell models for 1907. Click the image for a larger view.

Another ad introducing the 1907 models. Click the image for a larger view.

February, 1907 - Advance notice for those wishing to buy a Russell. Click the image for a larger view.

A February 1907 ad showing the newly expanded Russell factory and listing the 1907 models. Note that the buildings are labelled, with one saying "Automobiles and Commercial Vehicles." Russell didn't advertise their trucks and other commercial vehicles until 1914. Click the image for a larger view.

March 1907 - Russell cars are built for Canadian conditions but have the latest European designs. Note the introduction of the conventional right side shift lever. Click the image for a larger view.

This ad appeared on the cover of Industrial Canada, March 1907. Click the image to view the full cover.

By April, 1907, Russell agencies and sales were established on three continents (in England, Australia, and Canada). Click the image for a larger view.

Another ad similar to the previous one, this time from the Richmond Hill Liberal in May, 1907. Note that Russell is spelled incorrectly.

April, 1907: Reliability over speed ... The Russell is built on reliability. Click the image for a larger view.

This is another version of the previous ad. It ran in The Canadian Courier in May, 1907. Click the image for a larger view.

April, 1907: Power, Strength, Dependability. Click the image for a larger view.

An April, 1907, ad for the three Russell models: Cars with excellence and factory support. Click the image for a larger view.

A May, 1907, ad from the Ottawa Citizen praising the Russell's braking ability. Click the image for a larger view.

May, 1907 - Russell cars are great cars. Click the image for a larger view.

May, 1907: Buy a Russell - you won't need to push it around. Click the image for a larger view.

April 1907, another look at "The Russell Three'" Click the image for a larger view.

May 1907 - why it pays to drive a Russell. For the first time the ad shows a car with a windshield. Click the image for a larger view.

May 1907 - Russell was featuring a four cylinder model, either E or F, in these ads. Click the image for a larger view.

Another version of the previous ad. This April 24 ad is from the Ottawa Citizen and announces the upcoming opening of the new garage in Ottawa. Click the image for a larger view.

May 1907 - The British Columbia Automobile Co. was the Russell agent in Vancouver. Notice the reference to Russell Commercial vehicles - very few ads mention these until several years later. Click the image for a larger view.

May, 1907: Russell construction ... A systematic design for Canadian roads. Click the image for a larger view.

A June, 1907, ad promoting Russell's international sales. Click the image for a larger view.

Another June 1907 ad for the Canadian car of international renown. Click the image for a larger view.

In July, 1907, the Vancouver sales were handled by the British Columbia Automobile Co. Click the image for a larger view.

September, 1907: CCM proudly advertised their three models, but production numbers were low (perhaps about 100) in 1907, so not many of each model could have been made. Click the image for a larger view.

This early ad appeared in a 1907 issue of Progress magazine in New Zealand. It's interesting to see that "Silent Running" was being promoted even before the Knight engined models.

This business card ad appeared regularly in 1908 issues of Progress magazine in New Zealand. It appears that the "Sole Agency" in New Zealand changed from 1907 to 1908. The reference to "All British Manufacture" recognizes Canada as part of the British Empire.

This ad appeared in December 1907, introducing the 1908 models G, H, and K. Note that there is no longer any mention of an offset four cylinder motor. Perhaps the offset motor was only produced in 1907. Click the image for a larger view.

By March 1908, Russell had added the Model L to the 1908 catalogue. The Model L was a smaller four cylinder car and signified the beginning of the end for the Russell two cylinder cars. Click the image for a larger view.

This ad appeared in the 1908 Vancouver City Directory.

A 1908 ad from Rod and Gun and Motor Sports in Canada: Russell spells Harmony.

Another 1908 ad from Rod and Gun and Motor Sports in Canada.

An April 1908 ad from the Ottawa Journal promoting the upcoming show in Ottawa. Click the image for a larger view.

The same ad as it appeared in the Ottawa Citizen, on the same day. Click the image for a larger view.

April 1908: Three points to consider when you purchase an automobile. Click the image for a larger view.

April, 1908: Consider the great advantage of having an automobile made right at home. Click the image for a larger view.

April, 1908: Russell and Reliability. Click the image for a larger view.

April 1908 - Despite the introduction of the smaller Model L, Russell devoted much advertising to the large and luxurious 50 HP Model K.

May 1908 - more on the 1908 models.

May 1908: Trying to lure the new purchasers who were entering the market at this time. Click the image for a larger view.

May, 1908 - The Russell has all the advantages of a home factory. Click the image for a larger view.

May, 1908, 600 people are working at the Russell factory to produce four models of Russell. Click the image for a larger view.

May, 1908: The price is right; the treatment is right. Click the image for a larger view.

May, 1908: All Russell models share the same design and quality. Click the image for a larger view.

May, 1908 - The Russell is your servant, not your master. Click the image for a larger view.

June 1908, touting the Canadian-made advantages of the Russell cars.

June 1908 - continuing the Canadian built theme. Click the image for a larger view.

A 1908 Russell ad from Winnipeg, agents Consolidated Bicycle and Motor Co. Limited. Click the image for a larger view.

A June 1908 Ottawa ad stating the value of a Russell purchase. Click the image for a larger view.

June 1908: Russell power is real power. Click the image for a larger view.

July 1908 - the Russell proves itself on tour.

October 1908 - Introducing the 1909 Russell models, which seem to be very similar to the 1908 models. The 1909 ads highlight the different body styles available for the Models G, L, H, and K. Click the image for a larger view.

November, 1908 - The power of the Russell "50" for 1909. Click the image for a larger view.

November, 1908: The Russell is a better buy because the factory is in Canada. Click the image for a larger view.

November, 1908: The Russell Model "K" comes fully equipped for $4500. Click the image for a larger view.

November, 1908 - The Russell "Fifty" is an economical car to maintain. Click the image for a larger view.

November, 1908: Introducing the Model "L" Light Four. Click the image for a larger view.

A December, 1908, ad for the Russell Model H. Among the refinements for 1909 are "the installation of the highly efficient thermo-syphon system of cooling." and a magneto. Click the image for a larger view.

December, 1908: The Russell "Fifty" has all the advantages of the other really great cars of the world. Click the image for a larger view.

G.W. Woods began importing Russell cars to New Zealand in the fall of 1907. This small ad ran through most of 1909, during which time Woods was very publicly competitive with the local De Dion dealer. After Woods claimed a record time to travel between Dunedin and Invercargill (1907), the two would dispute each other's claims via letters to the editor and challenge each other to head to head endurance runs. Woods supplied Russells had some success in early events but eventually suffered a serious loss in a highly publicized challenge.

By the end of 1909, Woods seems to have dropped the Russell line in favour of Darraq and there is little or no evidence of Russell cars in New Zealand in subsequent years. Refer to the Ads section of this website to read the ongoing challenges of the two dealers.

January 1909 - Made right, and made "right in Canada". Click the image for a larger view.

February 1909 - continuing the made in Canada campaign. Click the image for a larger view.

February, 1909: The Model "L" Russell will meet your requirements as no other car can. Click the image for a larger view.

February, 1909 - A high grade car at a low grade price. Click the image for a larger view.

A February, 1909, ad selling the Russell Model L as a high grade car at a wonderfully low price. Click the image for a larger view.

March 1909 - Russell continues advertising their most luxurious and expensive model. The passengers in this car photo included J.C. Eaton. The 1909 50 HP Model K introduced the more modern radiator shape. Click the image for a larger view.

This March 1909 refers to the Model L as the "Light Four". Multiple body styles are listed for each model. Click the image for a larger view.

This March, 1909, ad from Ottawa makes the point that the Model L is worth every dollar you spend. Also featured is the Model H. Click the image for a larger view.

March, 1909: The Model L Russell has a quality unheard of at such a low price. Click the image for a larger view.

March, 1909: Russell cars are made with great attention to detail. Click the image for a larger view.

April 1909: Russell cars are made and tested for Canadian conditions.

April 1909: The Russell Model L is built to a standard that is never lowered - later to be adopted as the Russell slogan. Click the image for a larger view.

April 1909 - the 1909 catalogue listed the four models in multiple body styles and prices ranging from $1500 to $4500. Click the image for a larger view.

April 1909 - Russell sales were increasing, but the production numbers were still relatively small, perhaps about 100 cars in 1909. Click the image for a larger view.

Another April, 1909, version of the previous ad. This one provides a little more detail about the Model L and Model R. Click the image for a larger view.

By May 1909 Russell was declaring their best sales ever. Click the image for a larger view.

May 1909 - Russell recognized that hills and mud were a fact of life for Canadian drivers. Click the image for a larger view.

May 1909: Compare it by any standard you know.

Another 1909 ad for the hill-climbing Russell - It's a corker!

A May 1909 Ottawa ad featuring the moderately priced Model L, Click the image for a larger view.

June 1909 - try a Russell and you'll be sold. Click the image for a larger view.

By 1909 summer road trips were becoming a popular pastime, perfect for a Russell. Click the image for a larger view.

Another "Summer Road Trip" ad from May 1909, Ottawa Journal. Click the image for a larger view.

In 1909 the Winnipeg Tribune was giving away a Russell Model G as second prize in their contest. Click the above image for a larger view.

1909 - Record sales for Russell, the best built car for Canadian roads. Click the image for a larger view.

The 1909 Russell - a quality car made in Canada. Click the image for a larger view.

The 1909 Russell - built for hills, sand, mud, and other rough conditions found in Canada. Click the image for a larger view.

An early Winnipeg Tribune ad for the new Russell cars. Shown is a 1910 Russell "30".

A November, 1909, ad for the new Russell "30" Model R. Before long the Model R name would be mostly omitted and the car would be known as the "30". Click the image for a larger view.

December 1909 - Russell predicted double the number of cars produced for 1910, likely around 200. About half of these would be Knight-engined models. Click the image for a larger view.

January 1910 - the Russell factory is working at full capacity to fill customer orders. Click the image for a larger view.

The first Knight-engined Russell cars were introduced in 1910. The model 38, with 127 inch wheelbase, sold for $5000.

December, 1909 - Russell announces the new seven passenger Russell "30". This model had the same wheelbase and wheel size as the Russell-Knight "22" and may have shared the same body, without front doors. Click the image for a larger view.

This CCM post card shows a drawing of the new Canada Cycle & Motor Agency garage which was under construction, probably 1909 or 1910, on the same location as one shown previously. The building is still standing, although it is two storeys taller than the post card drawing. (The Canada cycle & Motor Agency in Australia was not part of CCM.) Click the image for a larger view.

January, 1910: The Russell "30" - it gets there and it gets back. Click the image for a larger view.

January, 1910 - It pays to pay enough to get a good car. During this time the Russell "30" was also known as the Model R. Click the image for a larger view.

A Winnipeg Tribune ad for the new 1910 Russell Model R, also known as the Russell "30" Note that the Russell "30" had 34 inch front tires and 35 inch rear tires, interchangeable.

February 1910 - Pay for quality instead of customs charges. Click the image for a larger view.

A Vancouver ad from February, 1910, featuring the Russell "30" for $2500. Click the image for a larger view.

A February, 1910, ad for the seven-passenger version of the Russell "30". Click the image for a larger view.

This is how the previous ad appeared in the Vancouver Province - almost two hundred dollars more on the west coast. The drawing shown seems to be a Russell "38" with front doors and 12 spoke wheels. Click the image for a larger view.

February, 1910: Another ad for the seven passenger Russell "30" at $2760. If the illustration can be trusted it shows a seven passenger Russell "30" with no front doors. Click the image for a larger view.

A February, 1910, ad advising potential buyers to decide quickly to avoid missing out. Listed are the two "record-breaking" models, with no mention of the Knight models. Click the image for a larger view.

February, 1910 - ask for your 1910 catalogue now. Early orders are strongly advised. Click the image for a larger view.

A February, 1910, Vancouver Province ad introducing the Russell "38" with Knight motor. Click the image for a larger view.

This February, 1910, ad in the Vancouver Daily World lists the awards the Knight motor was winning in Europe, including the coveted Dewar Cup. Click the image for a larger view.

March 1910 - after the best sales year ever Russell promotes quality cars, not cheaply priced cars. This is leading toward their "Made Up to a Standard" motto adopted in 1911. Click the image for a larger view.

March, 1910: Trust the Russell reputation. Click the image for a larger view.

March, 1910: See them all to discover the wonderful value. Click the image for a larger view.

A March, 1910, ad in which Russell re-visits the R.A.C.'s challenge issued after the Knight engine tests of 1909. According to this ad Russell already had $300,000 in sales of Knight-engined Russells. This could represent something like 30 Russell "38" cars and 43 Russell "22" cars, probably about 75 cars in total. Total 1910 sales were probably around 100. Click the image for a larger view.

A March, 1910, ad promoting the Russell "30" as both economical and low-maintenance. Click the image for a larger view.

A May, 1910, ad for the seven passenger Russell "30", built on the 120 inch frame of the Russell "22". Click the image for a larger view.

A March, 1910, ad from the Vancouver Province featuring the "Silent Knight" motor. Click the image for a larger view.

March, 1910 - Another Vancouver ad promoting the Knight motor and listing the west coast price of each model. Click the image for a larger view.

Ads like this one ran in the Richmond Hill Liberal in March, 1910. While CCM is not mentioned, they surely would have benefited from them because of their use of the Daimler Knight engine beginning in 1910.

On the West Coast, Thomas Plimley was also promoting the Royal Auto Club test results and noting the companies that have adopted "This wonderful combination of life and silence." The note at the bottom states that Plimleys will have a cutaway Knight engine on display for one week for those who want to understand how it works. This may have been a mechanically operated section of a Knight cylinder similar to those distributed by Willys a few years later. Click the image for a larger view.

An April, 1910, ad promoting the hill-climbing ability of the Russell "30". Click the image for a larger view.

April 1910 - Six reasons to buy a Russell. Note that the name "Russell-Knight" was not being used yet. Click the image for a larger view.

April 1910 - Another version of the six reasons to buy a Russell ad. Click the image for a larger view.

April 1910 - Russell advertises low maintenance costs. With branches across Canada dealer service was not too far away. Click the image for a larger view.

An April, 1910, selling the Russell "30" as high quality for just $2350. Click the image for a larger view.

An April, 1910, ad suggesting that Russells were a common sight on the streets of Ottawa. In fact, even though production had doubled output for 1910 was probably about 200 cars. Click the image for a larger view.

April, 1910 - Don't buy a car until you've seen the Russell "30". Click the image for a larger view.

Late in 1909 Ketchum & Co. took over as the Ottawa agent for CCM and was very active in promoting Russell cars. Harry Ketchum was the first man to own an automobile in Ottawa and ran the Ottawa Taxi and Auto Company. He was also the driver involved in Ottawa's first auto accident (1903) and speeding ticket (1905). This ad appeared in April, 1910.

May 1910 - The Russell factory was working around the clock to try to keep up with demand. Click the image for a larger view.

May 1910 - Record-breaking sales means more Russells than ever on the streets in your town. Click the image for a larger view.

Another Ketchum & Co. ad. This one appeared in the Ottawa Journal in May, 1910. Click the image for a larger view.

May, 1910: A motor car is only as strong as its weakest point. Click the image for a larger view.

May, 1910: A Russell owner is never the butt of an experiment. Click the image for a larger view.

May, 1910: Any Russell model will give you what you need in a car. Click the image for a larger view.

A June 1910 ad for the Russell Model R "30" cars. The Model R was new for 1910 and was the only poppet valve engine model offered, in four body styles as well as a seven passenger model. The name Russell "30" was quickly adopted although the Model R designation remained. Click the image for a larger view.

June 1910: The car has made good. Click the image for a larger view.

This ad for the Winnipeg CCM dealer appeared in the The Cumberland Insider in 1910. Cumberland is a small town on Vancouver Island, about 2000 miles from Winnipeg.

August, 1910: A very early ad to introduce the 1911 Russell-Knight. This ad suggests that CCM was only able to acquire a limited number of Knight Motors from Daimler, underscoring the need for CCM to begin production of their own Knight motors. Click the image for a larger view.

Another August, 1910, ad for the 1911 Russell-Knight models. This ad suggests knowledge that several American companies would be building Knight-engined cars for 1912. Click the image for a larger view.

Another August, 1910, ad for the upcoming 1911 models. Russell could not meet demand in 1910, so get your order in early for a 1911 model. Click the image for a larger view.

A September, 1910, ad for the improved 1911 Russell-Knight models. Click the image for a larger view.

September, 1910: The Knight engine has confounded the critics. Click the image for a larger view.

A September, 1910, ad lists all the equipment included with the $5000 Russell-Knight "38". Click the image for a larger view.

An October, 1910, ad for the 1911 Russell "30". New features listed include front doors and a foot throttle. Interestingly, the illustration shows a 1910 Russell-Knight with its low front doors. Click the image for a larger view.

Another October, 1910, ad for the improved 1911 Russell "30". Click the image for a larger view.

This October, 1910, ad for the upcoming 1911 Russell "30" lists the improvements for the new year. It also states that 1910 output was 75 per cent of the previous year and 1911 output was expected to double. Click the image for a larger view.

An October, 1910, ad for the 1911 Russell-Knight describes some of the new features of the car. This may be the earliest use of the name Russell-Knight. The ad suggests that 1911 output will be double that of 1910. This would mean about 400 1911 models were produced. Click the image for a larger view.

October, 1910 - Another version of the above ad, from the Montreal Gazette. Click the image for a larger view.

November 1910 - a rare reference to the fact that the Knight engines at this time were built by Daimler. Of note is the line "More would have been secured if they were available." It appears that Russell-Knight production numbers were limited by the availability of engines from Daimler. Click the image for a larger view.

November, 1910: Buy by faith as well as sight. Click the image for a larger view.

A November, 1910, ad for the 1911 Russell "30". Click the image for a larger view.

November, 1911: Russell cars are built to last. Click the image for a larger view.

November, 1910: Don't make the mistake of sending your money out of the country. Click the image for a larger view.

This 1910 Vancouver "Silent Knight" ad was right below a competitor's ad for the "Noiseless Napier." Interestingly Captain G.H. French, who was a partner in the Napier dealership A.S. French Auto Co. (top), was a well-known Russell driver. Captain French purchased a Russell Model B Touring in 1906 and was known for publicly demonstrating its abilities.

This ad, from The Automobile in December 1910, lists Canada Cycle and motor Co. Ltd. among those manufacturers using Stromberg carburetors. The 1910 and 1911 Russell-Knight cars used these, but the Russell "30" used a Schebler carb.

This ad, from The Automobile in December 1910, lists Canada Cycle and Motor Co. Ltd. among those manufacturers using Timken bearings on their cars.

This ad, from The Automobile in December 1910, lists Canada Cycle and Motor Co. Ltd. among those manufacturers using Timken-Detroit axles on their cars. This may have been a 1911 change, as the 1910 Russell-Knight used a Russell rear axle.

This ad appeared in late 1910, announcing the 1911 Knight-engined Russell models. New for 1911 was the midrange "26". Click the image for a larger view.

A similar ad from the Winnipeg Free Press. Click the image for a larger view.

Another version of the previous ads, this one from The Ottawa Citizen September, 1910. Click the image for a larger view.

A very simple ad for the 1911 Russell, this one from the Ottawa Citizen, December, 1910. Click the image for a larger view.

This January 1911 ad attempts to put the 1909 R.A.C. Knight testing into some perspective, subtly reinforcing the English Daimler connection. Click the image for a larger view.

A January, 1911, ad pointing out the advantage of a car for the business man. Click the image for a larger view.

January, 1911: The motor car is not merely a toy for the idle, nor a luxury for the rich. Click the image for a larger view.

Another ad (February, 1911) showing the Russell as the car for the business man. Consider living in the country and working in the city - be a commuter! Click the image for a larger view.

A 1911 CCM ad promoting a self-starting device.

By February 1911, Russell was telling Canadians that Knight engines were the choice of European royalty. Click the image for a larger view.

A February 1911 ad for E.C. Emde, Russell Agent in the small town of Cumberland, B.C.

In 1911 Russell emphasized the quality of the Knight engine, here noting its adoption by some European auto makers. At this time, no American makers were using Knight engines. Click the image for a larger view.

The 1911 Auto Show in Toronto displayed the three Russell-Knight models along with the Russell "30" - a national triumph. Click the image for a larger view.

February 1911: Buy a Russell for business use as well as pleasure. Click the image for a larger view.

Another February, 1911, ad promoting the Russell "30" as the ideal car for a businessman. Click the image for a larger view.

March 1911 - Someday you will buy a motor car. Why not now? Click the image for a larger view.

An Ottawa Citizen version of the previous ad, still using a 1910 image. Click the image for a larger view.

A very simple March, 1911, had that just presents the Russell slogan. Click the image for a larger view.

This 1911 ad looks more like a business card or post card. It features the Russell-Knight "26" Torpedo model. Click the image for a larger view.

March, 1911 - Capitalizing on the European Royalty's use of Knight engined cars. This ad also shows the west coast prices for the 1911 models. Click the image for a larger view.

March 1911 ... the king of Spain uses a Knight engined car, like most European royalty.

March, 1911: If you're still undecided, remember the Russell. Click the image for a larger view.

May, 1911: You won't need a chauffeur to care for this car unless you desire to hire one. Click the image for a larger view.

April 1911 - Russian royalty also use Knight-engined cars. Click the image for a larger view.

For 1911 the Russell-Knight "22" became a smaller, lower priced model, making way for the introduction of the "26" as a mid-sized Russell-Knight. The sidebar points out that most European royalty insist on Knight engined cars. Click the image for a larger view.

April 1911: a CCM ad for used cars accepted as trade-ins.

By 1911 Thomas Plimley was focussing on both Russell and Overland cars. In the years to come the balance would slide more toward the Overland each year. Click the image for a larger view.

A 1911 Russell Ad. Notice that the Russell Motor Car Co. Limited is now the company name, with CCM as its subsidiary. The new company was formed on April 18, 1911.

More advertising for the used cars taken in as trades on new Russell models. Note that this May 1911 ad shows both company names.

Russell had difficulty keeping up with orders for the 1911 models as they worked to increase their production capability. By July they were able to promise a "limited number" of the smaller models. Click the image for a larger view.

In August 1911, Russell announces that several American manufacturers will be producing Knight engined cars in the upcoming season, noting that it's nothing new in Canada. Click the image for a larger view.

From the Sherbrooke Record, September 14 1911, announcing the 1912 Russell models. This ad also refers to some of the American makers that would now be producing Knight-engined cars. Click the image for a larger view.

This ad appeared in the Quebec chronicle on September 14 1911. It has the same text as the ad shown above but includes an error when it lists the Russell "20" for $2350. It should be the "30". Click the image for a larger view.

A November 1911 ad for the 1912 Russell "30". Click the image for a larger view.

November 1911: The Russell-Knight is more than just a superior engine. Click the image for a larger view.

November, 1911: Quality, Quality, Quality. Click the image for a larger view.

A December 1911 ad for the Russell-Knight models. Click the image for a larger view.

By late 1911, Russell was receiving, and publishing, letters from satisfied Russell-Knight customers. Click the image for a larger view.

Quality Talk #2, in December 1911: The Russell is safe and sturdy.

Another December, 1912, version of Quality Talk No. 2. Click the image for a larger view.

Quality Talk #3, in December of 1911, describes the features of the 1912 models. Click the image for a larger view.

January 1912 - a Russell ad promoting the highest levels of quality that go into the car.

A February 1912 ad featuring the luxurious Russell-Knight limousine. Branches are listed right across Canada and in Australia also. Click the image for a larger view.

Also in February 1912, this ad appeared in the Toronto World in conjunction with the 1912 Auto Show.

February, 1912: The climax of Russell success. Click the image for a larger view.

The 1912 Russell "Seven Passenger" - starts from the seat. The Seven Passenger was the size of the Russell-Knight "26" but had the poppet valve engine of the Model R "30" The electric self-starter was the biggest innovation biggest of 1912 throughout the auto industry. Click the image for a larger view.

March, 1912: An ad for the Russell "30" seven passenger touring. The 120 inch wheelbase is the same length as the Russell-Knight "26", not leaving much room for the extra two seats. Click the image for a larger view.

March, 1912: Roomy and Comfortable, Fast and Powerful. Click the mage for a larger view.

In 1912 Thomas Plimley was advertising some good quality used cars. Note that the previous owners of both the Russell "30" and the 1911 Cadillac had upgraded to Silent Knight engined cars. It's also interesting to note that the 6 cylinder Napier could be acquired in exchange for some good Victoria Real Estate.

April, 1912: The Russell organization is the largest, most able, and best equipped in the Dominion. Click the image for a larger view.

April 1912 - the Russell "30" also had a self-starter but electric headlights were not yet standard. Click the image for a larger view.

Another version of the previous ad from April, 1912. Click the image for a larger view.

May 1912 - don't settle for a car made up of someone else's pieces. Click the image for a larger view.

This ad from the Victoria Daily Colonist show the 1912 prices on the West Coast.

Even in 1912, Plimley's in Victoria was reminding buyers of the Daimler engine's 1909 Royal Auto Club testing results.

This June 1912 ad may have been pushing back against the idea that the Knight engine was a passing fad. Click the image for a larger view.

Another version of the "no fad features" ad from May, 1912. Click the image for a larger view.

Another 1912 Vancouver ad. This one quotes Abraham Lincoln's views on tariffs as a way of suggesting "buy Canadian." Tariffs were the reason many American car companies opened factories in Canada, opening the door to exports throughout the British Empire.

July, 1912 - Thomas Plimley was the Russell agent in Victoria, B.C. By this time Russell was preparing to produce their own engines (for the 1913 models) so it's a little surprising that Plimley was still referring to Daimler and the "Silent Knight" engine. Note the reference to the self-starting touring car. It is uncertain what sort of starter the 1912 model would have had. Click the image for a larger view.

Another 1912 ad for the Silent Knight Russell by Thomas Plimley in Victoria.

Another July 1912 ad from Thomas Plimley in Victoria. The only car in Canada fitted with the world famous Daimler "Silent Knight" engine.

This ad appeared in Lethbridge, Alberta, in late 1912. Although it shows a 1912 "30", it's probably an ad for the 1913 models.

By 1912 Russell was advertising sales of cars they had taken as trade-ins. For $1500 you could get a 1910 Model 38 or Model 22.

September 1912 - Advance notice of the 1913 Russell models which will be displayed at the upcoming Canadian National Exhibition. New designs with the new Russell-built Knight engine were in the works. Click the image for a larger view.

October 1912 - The 1913 Russell "30" is ready and orders are being accepted. New for 1913 were electric lighting and standard equipment that was previously optional. Development of the all-new Model "28" was lagging behind schedule so there is no news about the Knight models at this time. Click the image for a larger view.

Another October, 1912, ad for the Russell "30". The images shown in these ads appear to be much like a 1912 body with electric lights. Click the image for a larger view.

October, 1912: Another ad describing the 1913 Russell "30" as having "every known improvement and refinement desired." Click the image for a larger view.

October, 1912: More information about the 1913 Russell "30" Click the image for a larger view.

November 1912 - Russell was still promoting the Model R "30" cars for 1913. Click the image for a larger view.

A Brandon Daily Sun ad from November 1912 extols the virtues of the poppet valve Russell "30" Click the image for a larger view.

January 1913 - The first announcement of the all-new Russell-Knight "28". Along with the Russell made Knight engine the car featured left hand drive and centre shift transmission and showed great potential. Click the image for a larger view.

This ad, for the 1913 Russell-Knight "28", appeared in the Edmonton Journal in January, 1913. The car shown at the top is clearly a 1910 model. It was very quickly replaced with an updated ad showing a 1913 car and the 1913 Russell logo (shown below). Click either image for a larger view.

The updated ad as it appeared in the Edmonton Journal.

The electric starter/generator described in the 1913 Russell advertising was a USL starter similar to this. The system, used on a number of American makes as well, took the place of the flywheel and operated silently. There was no starter motor or gears to engage.

By February, this ad was running in the Edmonton Journal giving the details of the new Russell "28". Click the image for a larger view.

February 1913 - The Model "28" has innovative cold weather features: A passenger windshield and a rear seat heating unit. Click the image for a larger view.

This ad from February 1913 (Sherbrooke Daily Record) states that the new Model 28 is a "class" machine and production will be limited. Order early. In reality, production delays meant that Model 28s were unavailable until later in the model year. Click the image for a larger view.

February, 1913 - The Russell "28" is second to none. Click the image for a larger view.

Another version of the previous ad.

Another 1913 ad for the new Russell-Knight "28" models.

Another 1913 Sherbrooke Daily Record ad for the Model "28" Click the image for a larger view.

March, 1913: The Russell-Knight "28" attains so great a degree of efficiency, and comfort, and so much that is beautiful in appearance ... Click the image for a larger view.

In Victoria, Thomas Plimley was promoting the new model "28". Note the reference to the U.S.L. starter.

There was much to be proclaimed about the new Model "28". It was the first model to have Russell's Canadian built Knight engines. Unfortunately, early problems had to be corrected and sales were low for 1913. Click the image for a larger view.

An April 1913 ad for the Russell-Knight Model "28". Click the image for a larger view.

By April of 1913 Charles Knight had been brought in to supervise corrections to the Russell built engine to correct problems that were showing up. Russell was trying to repair the P.R. damage as well. Click the image for a larger view.

In April, 1913, Thomas Plimley (Victoria) was advertising the new six cylinder Russell, still referring to it as the "Silent Knight." Other advertising used the name Russell-Knight by this time. Click the image for a larger view.

Another Thomas Plimley ad for the wonderful Russell-Knight "Six" from April 1913

This April 1913 ad is for the Russell "30" but the prices and picture at the bottom show only the Russell-Knight models.

Extolling the virtues of the new Russell-Knight "28" models -left hand drive, rear windshield and more. Click the image for a larger view.

This ad was in the Grimsby Independent of May, 1913. A brand new 1912 Russell "26" seven passenger could be bought for $3150 - Seven hundred dollars less than its original price, but only $100 less than a brand new 1913 Model "28" five passenger.

By June 1913, and in spite of early engine problems needing corrections, Russell was declaring the Model 28 to be a proven success. Click the image for a larger view.

By June of 1913 the six cylinder Russell-Knight "42" was introduced, after much promotion of the "28" model in the first half of the year. Click the image for a larger view.

These Ottawa ads from June, 1913, show that a two year old Russell-Knight could be bought for $1300, about half the original purchase price. Perhaps both ads are for the same car, belonging to G.F. Thompson.

Another ad for the new six cylinder Russell-knight. Click the image for a larger view.

This, the first of a series of ads comparing 1909 Knight testing to 1913 Poppet valve testing, appeared in June 1913 (Sherbrooke Daily Record). Click the ad for a larger view.

This 1913 ad features the Russell-Knight "Six" and publicizes the results of 1913 R.A.C. testing, comparing them to test results on Poppet valve engines.

Another 1913 ad showing the R.A.C. test results. These were published in the Galt Reporter in July of 1913.

July, 1913 - The Auto Clearing House in Vancouver was offering a used Russell-Knight (if the $3600 figure is accurate it was probably 1910 or 1911 Model "22") for $1500. Click the image for a larger view.

August 1913 - Announcing the 1914 Russell-Knight cars that would be on display at the Canadian National Exhibition. Click the image for a larger view.

Introducing the 1914 Russell models: The Safe Car to Buy. Click the image for a larger view.

October 1913: The 1914 Russell is safe to buy - because it has no new features. Click the image for a larger view.

November, 1913: The 1914 Russell-Knight is "The Car of Certainty" - Russell's way of saying it has no new features. Click the image for a larger view.

In October 1913, with production delays behind them and engine design problems addressed, RMCC declared the Russell-Knight to be a proven car. The company was desperate to get sales back and rebuild its reputation. Click the image for a larger view.

Another early ad for the 1914 models, from MacLean's magazine. This one compares the Russell with European and American quality cars. Click the image for a larger view.

December 1913, few cars can compare with Russell-Knight quality and features. Click the image for a larger view.

A November, 1913, ad presenting testimonials from satisfied Russell customers. Click the image for a larger view.

Another ad for a used Russell-Knight, overhauled and in splendid condition for $2000.

A December, 1913, ad for the Auto Clearing House in Vancouver. A used Russell-Knight "38" was available for $2000, more than twice the price of a used Napier and four times the price of a near-new 1913 Model T. Click the image for a larger view.

In 1913 Russell dealers were apparently clearing out a number of accessory items. In this ad it is the Automatic Spring Bumper.

Also in 1913, an ad for the Sonora Motor Horn at a special price.

Another clearance item - the Stewart Speedometer, until August 1, 1913.

Until July 31, 1913, Blue Flame Spark Plugs at only $2 for a set of four.

Used Russells were still being accepted as trade-ins and advertised in 1913.

This Vancouver ad appeared in late 1913, for the 1914 Models

A January 1914 ad for the Russel-Knight models, along with testimonial letter No. 5. Click the image for a larger view.

A 1914 ad suggesting that RMCC waited and refined their cars to produce the best.

Early in 1914 Russell was mounting a campaign to educate Canadians on Russell's contributions to the local economy and the value of buying Canadian. Click the image for a larger view.

February 1914 - more letters from satisfied Russell-Knight customers. Click the image for a larger view.

March 1914 - another testimonial from a Russell customer. Click the image for a larger view.

In 1914 Russell began advertising their delivery trucks, which had been in production for four years.

A 1914 ad for Russell Trucks, now getting more widespread use in Canadian business.

In January of 1914, even before the testing was complete, Russell was publishing the results of the grueling test they were putting the Russell-Knight engine through. Click the image for a larger view.

Another January update while the testing was still in progress - 24 hours at 1600 rpm, after the previous 264 hours of continuous running. Click the image for a larger view.

February, 1914: Details of the $10,000 Challenge. Almost two weeks of running at full throttle with varying loads.

After rigorous testing of the Russell built Knight engine in February of 1914, the company created the $10,000 Challenge for anyone who could present evidence of better performance from a poppet valve engine. Both parties were to provide a $10,000 deposit, with the winning company getting its deposit back and the losing company's deposit being donated to the "Good Roads Movement" under the direction of the Ontario Motor League.

February, 1914: A telegram from Charles Knight congratulating the company on the 300 hour test. Click the image for a larger view.

In February, 1914, Harry Ketchum's Ottawa Taxi & Auto Company continued its annual auto exhibit. Click the image for a larger view.

By March, 1914, the challenge had grown to $20,000 and the campaign was in full swing. Click the image for a larger view.

March, 1914: More promotion by the Ottawa Taxi & Auto Company. Click the image for a larger view.

By May, the challenge was so far uncontested. Click the image for a larger view.

Another 1914 ad, this one promoting the width and comfort of the Russell-Knight's seat cushions. The $20,000 challenge is still open.

In June, after 90 days, no one had stepped up to take on the $20,000 challenge so RMCC declared itself the winner. Click the image for a larger view.

Another 1914 ad,this one promoting the results of the 1914 testing. The $20,000 challenge was still open at this time. Click the image for a larger view.

By April 1914 no one had taken up the $20,000 challenge, providing another talking point for Russell.

An April 1914 ad announcing a new, lower price for the Model "28" without a few of its accessories.

In April of 1914 Russell claimed that their four cylinder Knight engine was superior to many six cylinder engines.

An April 1914 ad proclaiming the Russell-Knight as the best value for the money anywhere.

April, 1914: Russell Motor Car Co. had used models to sell. The model "26" would be a 1911 or 1912 while the Model "28" would have been a one year old model.

The Nicola Valley News ran this ad in April of 1914. Russell agencies were being established in smaller communities.

Another May 1914 ad for the reduced price 1914 Russell-Knight. Click the image for a larger view.

Another MacLean's ad promoting the price drop on the Model "28" Click the image for a larger view.

Even though Russell still sold their six cylinder model "42" this May 1914 ad suggests buyers can get six cylinder performance and quality at a four cylinder price if you buy a Russell-Knight "28".

A May, 1914, ad putting the Knight engine's testing into layman's terms.

This 1914 ad returns to the theme of the 1906 Russell ads which stated, "Enjoy our glorious air and sunshine."

A late 1914 ad from the Toronto World. RMCC was hoping that its reputation for quality and comfort was being re-established. Click the image for a larger view.

June, 1914, another ad promoting Russell quality. Click the image for a larger view.

A July 1914 ad for used cars of all makes available at the Russell dealer.

An August 1914 Russell-Knight ad, this one from an Edmonton agent. Note the background image of the Panama Pacific Exposition, the 1915 event held in San Francisco. Click the image for a larger view.

Quite a collection of accessories advertised by the Russell dealers in August, 1914.

This ad for a private repair shop appeared in Western Canadian Motorist in 1914. There is no mention of Russell, but the car pictured is a Russell.

September 1914 - Introducing all new models for 1915. The four cylinder Russell "30" was replaced by the "Six-30", the Russell-Knight "28" was replaced by the "Four-32", and the Russell-Knight "42" was replaced by the "Six-48". In all three cases the 1915 price was considerably lower than the 1914 price. Click the image for a larger view.

In September of 1914, the new 1915 Russell-Knight models were introduced. Click the image for a larger view.

In February of 1915 Russell held their own "Automobile Show" ,,, at their showroom on Richmond St. Click the image for a larger view.

The 1915 Russell "Six-30" was an attempt to gain access to the mid-range market by providing a six cylinder car for $1750. RMCC was recognizing that there was little future in a luxury-only line of cars. Click the image for a larger view.

November 1914: Buy a 1915 Russell, for quality, support and value and to support Canadian business. Click the image for a larger view.

Heading into 1915 Russell could see that future success was going to be in value priced automobiles, not luxury cars. Dealers, like Thomas Plimley, were also seeing it and making the move already. Although Russell tried to enter the market with the 1915 "Six-30" model, sales were not good and the end was near.

This January 1915 Industrial Canada ad features actual photographs and customer testimonials. Russell seems to have dropped the "-Knight" from the name. All models are referred to as simply Russell. Click the image for a larger view.

Another version of the 1915 "Pride of Ownership" ad. Click the image for a larger view.

In January, 1915, Thomas Plimley was still advertising used cars. Here, a three-year-old Russell-Knight is advertised for more than a one-year-old Buick 30.

This February 1915 ad promotes the "buy Canadian" theme and shows pictures of the Russell branches across Canada. Note the sporty wire wheels on the car shown. Click the image for a larger view.

February, 1915: The annual Auto Show at the Russell dealership was featuring all the new models. Click the image for a larger view.

Another ad for the value-priced Russell Six-30, this one is from The Toronto World, February 24, 1915. Click the image for a larger view.

February, 1915: The Ottawa Taxi & Auto Co. displayed the new Russell models in their showroom. Click the image for a larger view.

The Russell-Knight "32" was a new model for 1915, with a new body to match the new engine.

A March, 1915, ad from the Victoria daily Colonist. It was Russell Day at Plimley's, although by this time Plimley's was promoting and selling more Overlands than Russells.

April 1915 - All the advantages of the Russell Six-30, for $1750. Click the image for a larger view.

May 1915: The medium priced Russell Six "30" Click the image for a larger view.

May, 1915: Although this ad proclaims 1915 to be the year of the Russell Light Six, all other advertising seems to refer to it as the Russell Six "30". The name Light Six appeared for the reduced price 1916 model. Click the image for a larger view.

May, 1915: Thomas Plimleys was still advertising as a Russell dealer, along with Overland cars. Interestingly, the Willys Company would soon purchase the Russell factory and licences to begin building Overland and Willy-Knight cars in Canada.

A May, 1915, ad showing a used 1915 Russell-Knight, probably about 3 years old, for $650.

June 1915 - The Russell Six-30 is Light, Strong, and Economical.

This ad appeared in Industrial Canada in July 1915 - late in the 1915 model year. Click the image for a larger view.

August 1915 - another testimonial ad as Russell prepares to launch the 1916 models. Click the image for a larger view.

For 1916 Russell's final year of production showed two models - the Light Six and the Knight engined "32". Click the image for a larger view.

September 1915 - another ad introducing the 1916 Russell models. Click the image for a larger view.

At $1475, the 1916 "Light Six" model continued Russell's attempt to gain position in the mid-priced market. However, with declining sales and the company's involvement in World War I, this was to be the last year of Russell Motor Cars.

October 1915 - another ad for the medium priced Russell Light Six. Click the image for a larger view.

November 1915, another ad for the 1916 Light Six model. Click the image for a larger view.

A 1916 ad with a testimonial from the front line - Russell-Knight cars were being used by Canadian Army members overseas. Click the image for a larger view.

During World War I, Russell ceased automobile production and moved into various machining and manufacturing operations. This 1920 ad shows that they produced spark plugs with the M & S. The ad states that they were standard on Willys Overland cars. In 1915, Willys had purchased the Russell factory and Knight licence.

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